Sports

The sports industry is constantly pushing the limits of the human body and mind, and is a dynamic space where world-class athletes meet the global stage. In 2020, the international sports market reached a value of US $388 billion, having increased at a CAGR of 3.4% since 2015. India alone contributed over US $1.2 billion in 2019. While a majority of the Indian sports media consumption comes from cricket, other domestic leagues including professional kabaddi and football have grown massively in popularity.

The sports industry has strong direct and indirect ties with several other sectors, including media & entertainment (M&E), technology, retail, and pharmaceuticals, all of which Aarna Law has experience in. As sports and athletics continue to grow in media popularity, the regulations set on the industry have continued to evolve over time.

Our sports law firm in India has acted as the legal firm of choice for sporting associations, teams, and athletes in sports-related disputes, as well as drafting and reviewing contracts for coaches, players, and other team members.

Our sports lawyers in India offer a wide spectrum of legal services in the sports industry:

  • Advised and assisted sporting associations through the legal aspects of setting up cricket and football academies and coaching centres
  • Assisted sports companies with legal and regulatory matters revolving around advertising in the sports industry
  • Drafted and reviewed sports contracts between teams, coaches, athletes, and other team members
  • Advised companies and team on various sports technology-related initiatives
  • Advised teams on management of players

Frequently Asked Questions

Our sports law team advises on contracts, endorsements, media rights, governance, compliance, and other commercial matters for athletes, federations, and sports enterprises.

Yes. We offer comprehensive legal support for athletes, including contract negotiation, contract reviews, dispute resolution, and representation in disciplinary and ethics proceedings.

Absolutely. We assist sports bodies in their formation, building regulatory frameworks and managing stakeholder relationships, with a focus on governance and legal compliance.

We handle a wide range of sports disputes, including litigation, arbitration and mediation in selection issues, sponsorship and endorsement conflicts, intellectual property disputes, and contract enforcement.

Yes. We advise clients on licensing, protecting, and enforcing their broadcasting and digital media rights in the sports sector.

Yes. We provide legal support for setting up sports academies and businesses, covering incorporation, governance, licensing, and commercial agreements.

Yes. We represent clients in anti-doping and disciplinary proceedings before tribunals and regulatory bodies and advise on conduct and ethics investigations.

Absolutely. We handle sponsorship and endorsement agreements, from drafting, negotiation and ensuring protection of commercial interests.

We offer end-to-end legal support for sports startups, including business structuring, technology contracts, regulatory compliance, employment agreements and investor advisory.

You can contact us through our website, and a member of our sports law team will follow up. We provide legal support across contracts, media, compliance, and dispute resolution.

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