We live in a celebrity-driven economy. The notion of ‘celebrity’ has undergone a significant change in the recent years, where newer concepts of popularity such as ‘influencers’ have altered the impact and meaning of the term. This article explores the various rights available to a celebrity to protect their status, personalities and image. We also probe into the conventional definition of ‘celebrity’ and whether there is scope to stretch the meaning to include artificial intelligence.
Tag: personal brand