In the latest interview with a female entrepreneur in our series marking World IP Day 2023, Nikita Jajodia of Nourish Organic Foods discusses the importance of branding, the threat from copycats and the significance of certification.
In the first of a series of interviews with women entrepreneurs in India to mark World IP Day 2023, Ms Vidya Rajarao of Fraudopedia talks about protecting the company’s valuable training content, the importance of funding and network support, and how to earn the trust of young people.
We live in a celebrity-driven economy. The notion of ‘celebrity’ has undergone a significant change in the recent years, where newer concepts of popularity such as ‘influencers’ have altered the impact and meaning of the term. This article explores the various rights available to a celebrity to protect their status, personalities and image. We also probe into the conventional definition of ‘celebrity’ and whether there is scope to stretch the meaning to include artificial intelligence.