In our continuing series of interviews with female entrepreneurs inspired by World IP Day 2023, we talk to Nidhi Mahesh of We-Storytellers about the value of storytelling, the challenge of being a startup and how to strike the balance between being engaging and legally sound.
In our latest interview with a prominent female entrepreneur, Ontum Education co-founder Stuti Agarwal discusses the role of technology in education, the impact of AI and how to encourage more …
The lack of proper legal policy frameworks for the protection of traditional knowledge in emerging economies provides a vacuum for industrialized nations to exploit traditional knowledge and the resources of indigenous communities.
In the latest interview with a female entrepreneur in our series marking World IP Day 2023, Nikita Jajodia of Nourish Organic Foods discusses the importance of branding, the threat from copycats and the significance of certification.
In the first of a series of interviews with women entrepreneurs in India to mark World IP Day 2023, Ms Vidya Rajarao of Fraudopedia talks about protecting the company’s valuable training content, the importance of funding and network support, and how to earn the trust of young people.
We live in a celebrity-driven economy. The notion of ‘celebrity’ has undergone a significant change in the recent years, where newer concepts of popularity such as ‘influencers’ have altered the impact and meaning of the term. This article explores the various rights available to a celebrity to protect their status, personalities and image. We also probe into the conventional definition of ‘celebrity’ and whether there is scope to stretch the meaning to include artificial intelligence.