Podcast

After more than 16 years of negotiations, the European Free Trade Association, which consists of four countries Switzerland, Liechtenstein, Iceland, and Norway, has entered into a Trade and Economic Partnership Agreement with India.

One interesting aspect of the new agreement is that it provides enhanced and non-discriminatory protection for intellectual property among the signatory states.

You might wonder why registering your trademark is necessary when it is already well-known, has a wide-reaching reputation and has been in use for a long time.

However, while these are all valid grounds to protect a Well-Known Trademark in India, there are many other benefits of being listed as ‘Well-Known’ in the Trademarks Registry.